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Painting Business How To Tips

Painting Business Tips, Tricks and strategies for running a successful painting business. Use and Profit from nearly two decades painting skills, business and consulting experience.

Wednesday, July 30, 2008

A Simple Bidding and Estimating Technique...

I get emails all the time asking for bidding and estimating advice... Some go so far as to tell me I am selfish because I don't give away my system for free!

It's true that knowing the secrets I share in my #1 rated Bid-to-Win Estimating System will surely put you light-years ahead of other painters in the field, but they are simply too valuable to give away for free...

I busted my butt for years, working for below average pay (paying my dues and eating a lot of crow) to earn the respect of my mentor.

My neighbor runs a very successful home improvement business that currently does about a million dollars a year in business...

They focus mainly on re-models, roofing and siding as well as custom decks. His company subs out the work to local carpenters and handymen and this is how he goes about bidding jobs.

Please understand that this is NOT the best way to bid paint jobs, but it will work OK to get you started. You will not be able to grow using this method, but you will turn a profit which you can then invest into your copy of Bid-to-Win.

His bidding system works like this:

He charges $200 per day per man. So an eight hour day pays $25 an hour. Not great, but not bad either. The subcontractors don't have much in terms of overhead, there is no marketing costs or customer service to deal with. They simply go in and do their job.

Let's say there is a bathroom re-model and the estimate is for four days... Here is how he would calculate his bid:

1 subcontractor for 4 days = $800 ($200 per day)
Materials cost = $1400
Overhead expenses 20% = $440
Profit for the company 30% = $792

Total Bid for Re-Model = $3432.00

Now $200 a day is not a bad income at all - but using this method is very limiting to you! You could most likely go in and paint this bathroom in one day (walls, ceilings and trim).

My neighbor passes along all the painting leads to me and allows me to bid the jobs through my own business rather than subbing them to me through his. We have an on-going working relationship that works out great! I refer jobs to him and he does the same for me.

Using the formula I reveal in the Bid-to-Win Estimating System this job paid out like this.
  • The paint job took one complete 8 hour day and was bid at $550
  • Materials cost $102.55
  • Overhead expenses around $50
  • Total pre-tax profit $397.45 or $49.68/hour
Not bad for an easy days work! As you can see there is a BIG difference in knowing how to properly bid and estimate paint jobs, but if you are just getting started, using the method of $200/day plus materials & overhead can give you a nice starting point.

As I mentioned using the $200/day bidding method makes it very hard to grow your business because the profit margins are quite small, but on the other hand earning $1000 a week working for yourself is a lot better than earning $600 a week working for a boss!

If you are ready to go out on your own you will benefit greatly from my painting business building success systems!

The complete Bid-to-Win Estimating System is sold as a stand alone course for those of you who already have your marketing in order... BUT it is also INCLUDED in the Painting for Profits - Painting Business Building Success System as a FREE bonus...

Painting for Profits lays out 16 proven, low cost marketing tips, techniques and strategies in step-by-step detail! Painting for Profits is a complete painting business building success system which includes a quick-start guide, employee management and development system, office management system, marketing system as well as the Bid-to -Win Estimating system - all in one package!


Monday, July 28, 2008

Positioning Your Painting Business...

Positioning your painting business has nothing to do with quality, longevity or price... It has everything to do with being at the top of a home owners mind when their looking for a painter.

The main focus of positioning should be to ask yourself:
  1. How do I position myself as the painter of choice in the minds of the home owners in a certain neighborhood?

  2. What actions do I have to take to make this happen?
The answer to those questions is marketing... consistent, low cost, effective marketing strategies. (I lay out 16 of them in step-by-step detail in the Painting for Profits course.)

One of my favorites - both for its extraordinary low cost and for its amazingly high ROI (return on investment). No it's not door hangers, although door hangers are great IF you know how to write them correctly.

What I'm talking about is radius marketing.

Radius Marketing is one of the most powerful and cost effective marketing strategies available for promoting your painting business!

Your next satisfied customer is closer than you think!

As a painting contractor who offers painting services, the needs of your clients and their neighbors are often very similar. Homes in subdivisions are built around the same time and as a result are often in need of similar services at the same time. This is especially true with painting!

With the Radius Marketing system for paint contractors, you can now have a tool at your fingertips to launch as little as a 50 piece direct mail campaign to the closest neighbors of the job you just completed… All in less than 12 seconds!

As far as paid advertising goes…I have found nothing that works better or is as powerful as radius marketing because neighbors love to hear your painting business was the trusted source used by neighbors or friends just down the street.

This marketing program is a perfect match for those in the business of:

• Interior and Exterior Residential Repaints
• Power Washing
• Or any other handyman type service

Radius Marketing is an innovative marketing solution. Imagine a simple, sophisticated and powerful system that automatically targets new prospects right around the job you just completed. (Or a neighborhood you hope to work in).

Best of all you can launch a powerful direct marketing campaign in just 12 seconds from your computer and it costs $39.50 per complete mail campaign (4.25x5.5 full color postcard) or $44.50 for the Jumbo 6x11 full color postcard.

You’ll never need to buy another list, lick another stamp or print another letter or card because they do it all for you automatically!

Once you’re set up, you’ll just login to the system, enter the address of the job you just left and hit the submit button. From there they handle the rest.

To view a demo of the Radius Marketing Program and see how easy it is to get a complete mailing campaign started, just log in at, enter username: brad123, password: brad123. Hit Enter Jobsite Address and put in your address – about 12 seconds of effort!

It’s like having a multi million dollar print and mail facility attached to your desktop 24 hours a day, 7 days a week! They even give you the mailing list!

This is truly one of the best marketing strategies I have come across in years! Be sure to request additional information from Sherie Carlson by clicking here right now!