Helping Your Customers Choose a Paint Color

When it comes to choosing a color, as a rule you should never pick the color for the customer. It is fine to assist them but make it known that the final decision is 100% their choice.

Paint half of a small 12” x 12” piece of drywall black and the other half medium-gray. Take the paint chip and hold it up against each half of the drywall. This will give the customer an idea of how the color will look on the walls once it dries.

Most of the time customers can pretty much narrow down their color choice to a couple of shades. Your best bet is to like them both.

Say something like:

“They are both really nice colors that would be very easy to decorate around... Which do you like best and why”?

This is a good way to stay involved in the process and lead your customers into making their own decisions.

Remember the homeowner is looking to you for your professional advice but you should never be directly making the decisions for them.