Introduction to the Painting Business Success Hierarchy

In the next series of blog posts I’m going to reveal the building blocks for creating a solid long term and (more importantly) profitable painting business. I say “More importantly profitable” because there are plenty of painting businesses that hang in there year in and year out who are barley making ends meet!

I call these building blocks… “The Painting Business Success Hierarchy”

Regardless of whether you are a:

• Full time, full service painting business…

• Part time one man show…

• Or a mammoth multi crew franchise painting contractor…

Developing your painting business using the proven building blocks of “The Painting Business Success Hierarchy” gives you the best possible chance of long term profitability.

Let’s get right to it…

Step 1 – Marketing! Marketing! Marketing!

It is important to realize that:

As soon as you decided to start your painting business you ceased to be just a “house painter”, you became a “MARKETER”!

”In order to build a profitable painting business you must develop a series of cost effective marketing strategies that allow you to target the specific jobs that work best for your business model.”

This is especially important when you are just getting started. The last thing you want to do is dump a bunch of money in an ineffective traditional advertising campaign.

Don’t get me wrong, there is a time and place for traditional advertising but it is certainly not when you are just getting started! Yellow page ads for example are only effective when you have the advertising budget to get noticed… (Half to full page ads that can cost TENS of thousands of dollars per month)

I talk to painting business owners all the time who are “Just Squeaking By” month after month because their yellow page ad eats up all the profits.

Most of them have no idea about the dozens of powerful cost effective marketing strategies that have been proven to work far better than any traditional advertising ever could… For PENNY’S on the dollar!

I reveal 15 of them in step by step detail in the Updated and Expanded 2008 Version of the Painting for Profits – Master Painting Business Success System which is being released to the public on January 28Th…

The truth is, unless you have a cost effective marketing plan that keeps a steady flow of new clients calling you for an estimate… You are dead in the water! It’s that simple.

In my next blog post I will reveal the second step in the Painting Business Success Hierarchy... Keep a lookout for it.