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Painting Business How To Tips

Painting Business Tips, Tricks and strategies for running a successful painting business. Use and Profit from nearly two decades painting skills, business and consulting experience.

Monday, July 28, 2008

Positioning Your Painting Business...

Positioning your painting business has nothing to do with quality, longevity or price... It has everything to do with being at the top of a home owners mind when their looking for a painter.

The main focus of positioning should be to ask yourself:
  1. How do I position myself as the painter of choice in the minds of the home owners in a certain neighborhood?

  2. What actions do I have to take to make this happen?
The answer to those questions is marketing... consistent, low cost, effective marketing strategies. (I lay out 16 of them in step-by-step detail in the Painting for Profits course.)

One of my favorites - both for its extraordinary low cost and for its amazingly high ROI (return on investment). No it's not door hangers, although door hangers are great IF you know how to write them correctly.

What I'm talking about is radius marketing.

Radius Marketing is one of the most powerful and cost effective marketing strategies available for promoting your painting business!

Your next satisfied customer is closer than you think!

As a painting contractor who offers painting services, the needs of your clients and their neighbors are often very similar. Homes in subdivisions are built around the same time and as a result are often in need of similar services at the same time. This is especially true with painting!

With the Radius Marketing system for paint contractors, you can now have a tool at your fingertips to launch as little as a 50 piece direct mail campaign to the closest neighbors of the job you just completed… All in less than 12 seconds!

As far as paid advertising goes…I have found nothing that works better or is as powerful as radius marketing because neighbors love to hear your painting business was the trusted source used by neighbors or friends just down the street.

This marketing program is a perfect match for those in the business of:

• Interior and Exterior Residential Repaints
• Power Washing
• Or any other handyman type service

Radius Marketing is an innovative marketing solution. Imagine a simple, sophisticated and powerful system that automatically targets new prospects right around the job you just completed. (Or a neighborhood you hope to work in).

Best of all you can launch a powerful direct marketing campaign in just 12 seconds from your computer and it costs $39.50 per complete mail campaign (4.25x5.5 full color postcard) or $44.50 for the Jumbo 6x11 full color postcard.

You’ll never need to buy another list, lick another stamp or print another letter or card because they do it all for you automatically!

Once you’re set up, you’ll just login to the system, enter the address of the job you just left and hit the submit button. From there they handle the rest.

To view a demo of the Radius Marketing Program and see how easy it is to get a complete mailing campaign started, just log in at, enter username: brad123, password: brad123. Hit Enter Jobsite Address and put in your address – about 12 seconds of effort!

It’s like having a multi million dollar print and mail facility attached to your desktop 24 hours a day, 7 days a week! They even give you the mailing list!

This is truly one of the best marketing strategies I have come across in years! Be sure to request additional information from Sherie Carlson by clicking here right now!



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