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Painting Business How To Tips

Painting Business Tips, Tricks and strategies for running a successful painting business. Use and Profit from nearly two decades painting skills, business and consulting experience.

Saturday, October 10, 2009

The 2 Biggest Problems With Buying Your Painting Business Signs from a "General" Sign Shop

Just like buying printed advertising in the phone book, "sign shop" salesmen are out to sell you their products. (not necessary what you need)

If you have ever sat down with a phone book advertising rep you know what I'm talking about. They have their sales pitch and the product line that makes their company the most profits...

They will do their dog and pony show (which is usually very good) and try and convince you to purchase "what they're selling" rather than what is best for you.

General sign shops are no different... They have a sign for seemingly every business and event including, campaigns, open houses, For sale by owner, etc. and they will show you example after example of "What Everyone Else Is Using."

As you may or may not know, when it comes to marketing your painting business, doing what everyone else is doing... DOESN'T WORK!

So you try to reason with them and tell them exactly what you are looking for:

A simple, clean look with a clear message, a benefit and strong call to action... (Because those are the PROVEN steps to creating a POWERFUL lead generating marketing tool)

...And then the sign shop sales person will try to tell you that "It's to plain" or "it's not flashy enough" and "Why don't you include a second or third color" or "Different fonts"

SELL...SELL...SELL

You see, sign shop sales people are just that, "sales people"... They are NOT painting business owners and certainly NOT marketers.

They don't give a rats a$$ if your signs generate any leads, they only care about selling you signs and making a commission!

That's problem #1- General sign shop people are NOT painting business owners OR marketers!

Problem #2 is: Most general sign shops do not sell in small quantities (without charging a huge premium).

Sure you can get yard signs for around $2-$3 each but you have to buy them in lots of 250-500! Which is great if you have the budget, however the signs they sell at those prices are weather proof, poster board, which don't last very long. (they are disposable)

Seriously, call up some general sign shops and ask them to print you a short run (Under 50 signs) printed front and back and see what they say... 9 times out of 10 you will hear:

  1. Sorry we don't print orders that small... or
  2. Sure we can do that for you, but because it's such a small run they will be $17-$20 each.
Until now we painting business owners have been at the mercy of "sales people" and I'm not standing for it any longer, so here is what I've decided to do about it...

In November we will be launching a new web site that will offer short run sign and apparel packages, specifically designed for painting business owners, by painting business owners!

I'll post more details as the time draws near. The packages will include Yard Signs, Intersection Signs, Pole/Association Signs, Short Sleeve T-Shirts, Long Sleeve T-Shirts, Sweatshirts, etc.

The layouts are simple, clean and deliver a clear message, a major benefit and a strong call to action... In short these are serious PROVEN lead generating MARKETING TOOLS!

Because we are keeping our product line focused on a specific niche in the market (Painting Contractors Only) we are able to produce short run packages at extremely low prices without sacrificing quality or customer service.

If you would like to be notified when we launch, please leave a comment on this post and be sure to include your email address so we can contact you.

Remember: No other form of marketing or advertising can deliver a better ROI (Return On Investment) than signs!

P.S. We will also be offering custom cut to fit vinyl vehicle graphics!

2 Comments:

Blogger Tina said...

Please let me know when you launch the new website.

stbrowning@yahoo.com

8:14 AM  
Blogger Ken said...

Please contact me when the web site is up and running

3:14 PM  

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