Is Your Painting Business Targeting The Right Neighborhoods?

One of the most important first steps to creating a marketing campaign that will make you money is to spend some time picking out the right neighborhoods to target...

You want to look for neighborhoods that other professionals are targeting. Read that sentence again because it will save you a lot of time and money.

Ask yourself:

What neighborhoods are the TOP Realtor s, Interior Decorators, Builders, etc. farming? (framing is a term Real Estate Agents use for marketing to a specific area.)

What neighborhoods contain the highest income households?

What areas are the homes selling the best?

Asking these kinds of questions will lead you to the right neighborhoods.

Once you decide on an area, it's time to decide HOW you will market to them (fliers, door hangers, intersection & pole signs, etc.) AND what your marketing message should be. (More on that in the next post.)

For now be sure to spend some time narrowing down your target neighborhoods.