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Painting Business How To Tips

Painting Business Tips, Tricks and strategies for running a successful painting business. Use and Profit from nearly two decades painting skills, business and consulting experience.

Saturday, August 22, 2009

Three Fast - Easy Ways To Sharpen Up Your Painting Business Brand & Image

No matter the size of your painting business, having a nice sharp image and uniform brand goes a long way in gaining the trust and respect of prospective customers...

Here are a few fast, easy and affordable tips to tighten up your brand and image:

  1. Keep the same look and feel on all of your marketing pieces, correspondence letters, web site, uniforms and signage.

    If you have a logo or tag line (slogan) be sure to include it on everything the public and your clients will see. This synergistic look and feel will help you attract a higher caliber of clientele and make your company look professional.

  2. Work with your employees and educate them on "what to say and how to say it" when speaking to customers when you are not around.

    Homeowners see your employees everyday and many times will strike up conversations with them just to be polite, so make sure they know how to properly respond to common questions. Doing so will give you peace of mind and put a nice polish on your image.

  3. Be Polite - Have Manners... saying please and thank you goes a long way.

    It's no secret that most homeowners have a very negative image of what a house painter is... Most if not all homeowners have had or knows someone who has had a bad experience with a painter.

    So being polite and saying please and thank you... cleaning up after yourself... asking if you should take your shoes off at the door... etc. goes a long way in overcoming that negative stereotype.
These tips may seem simple and like common sense but very few painting contractors actually practice them on a daily basis.

The residential house painting market has changed and so have homeowners buying habits... the days of "anyone with a brush and roller" finding work are gone, and those who take the time to freshen up and tighten up their brand and image will be the ones keeping their schedules full and making the most money.

SIDE NOTE:

We have just created a really great Joint Venture with a local screen printer/sign shop and will be putting together "Branding - image" t-shirt and sign packages very soon.

The printed marketing and promotional items we will be offering are:

  1. T-shirts, sweat shirts, hats, owners polo's

  2. magnetic vehicle signs

  3. corrugated yard signs, intersection signs, pole/association signs

  4. custom cut to fit vinyl vehicle graphics

  5. banners, etc

The great news is that we am able to get these things at wholesale cost so the packages we are going to put together will be WAY more affordable then any retail shop can offer...

I'll post more about this as things begin to develop.

If this is something you would be interested in or have a question about how to better 'brand' your business, post a comment and we will do our best to help.

1 Comments:

Anonymous Nicole said...

Thank you for the wonderful tips. You should add in some information to help your advertisements as well. For instance, yard signs and banners, make sure they are simple, clean, and straight to the point.

10:53 AM  

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