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Painting Business How To Tips

Painting Business Tips, Tricks and strategies for running a successful painting business. Use and Profit from nearly two decades painting skills, business and consulting experience.

Friday, August 14, 2009

Outstanding Painting Business Press Release Example

I'm re-posting this outstanding press release below as an example of what to do and how to do it!

Press releases are an awesome way to keep your painting business on the mind of homeowners within your community and position yourself as THE expert.

If you aren't using press releases to get publicity, use this one as a template and start now! To see the original click here

Success Story: A Positive Approach Keeps Phones Ringing
Company Focuses On Customer Service, Quality

Staying the course has helped Northern Contracting maintain solid footing as the economy and some competitors have faltered.

Multifaceted services for both the commercial and residential markets and focusing on quality and customer service have been the company's approach since its founding in 2003, say its owners. Those factors and positive word of mouth have kept Northern's phones ringing as the recession deepened, they added.

The company's services include remodeling, additions, new construction, interior and exterior painting, interior build-outs, pressure cleaning, paver sealing and surface refinishing, said Jeffrey Freitas of south Fort Myers, who co-owns Northern with fellow south Fort Myers resident Mario Moguel.

"When you hit a downturn like this, all those residential guys that weren't doing remodeling and things like that were dying until they started doing them," Freitas said. However, Northern already had an established base of remodeling customers who turned to the company for new remodeling projects and also recommended the business to other people, he added.

Freitas said painting jobs generate about half Northern's revenue and the company benefits from having its own painting crews because it eliminates the possibility of having to wait for a subcontractor to complete that portion of a project.

Lee and Collier counties are the company's primary service areas, but it's also handled projects as far away as Tampa, Fort Lauderdale and Coral Gables.

The economy may have been slowing dramatically, but 2007 was still a good year for Northern, said Freitas, who is 38. The company had gross revenues of roughly $1.97 million that year.

But 2008 saw gross revenues tumble to about $1.35 million. However, the downward trend has reversed course this year with gross revenues, through June 30, of roughly $1.31 million.

Management duties are clearly delineated, with Freitas overseeing the construction matters, while Moguel heads up painting and other services, such as pressure cleaning and stucco work.

Northern has handled multiple projects for him over the past two years, said Brian Owens, co-owner of the Microtel Inn & Suites in Lehigh Acres and its restaurant, Haney's Cafe and Pub. In fact, Freitas was Owens' liaison to the general contractor on the hotel project and served as the general contractor for the restaurant.

"Jeff really pays attention to the details," Owens said. "He's also an electrician as well. He just understands every facet of the contracting experience and that's extremely helpful. I've seen him actually throw the tool belt on and crawl up there to work. Jeff is very hands-on."

Both Freitas and Moguel pointed to having a skilled, dedicated staff and a cohesive partnership as other key contributors to their success. But both also stressed the importance of treating customers like gold.

"Customer service has always been the No. 1 thing," said Moguel, 38. "Our jobs are managed very well, from the time we present the proposal to the customer to the time we finish and get paid. We always do what we say we're going to do and we go the extra mile."

Northern performed extensive renovations over nine months in 2007 at Dr. Kurt Markgraf's circa 1924 home in Fort Myers' Seminole Park neighborhood. The work included new plumbing and electrical systems, replacing the windows with hurricane-resistant duplicates and bringing the house up to current building codes.

"They did an excellent job," Markgraf said. "I have full trust in them. They went out of their way. If they can find a way to save money for the client, they'll do it and they gain nothing, except appreciation."

That appreciation extends to recognizing their good fortune in difficult times.

"I feel very fortunate, very blessed, because of the fact so many guys are struggling out there and losing their jobs," Freitas said. "Something could happen. Things could dry up. But you just keep going, trying to establish new relationships and keep going at it strong."

BY DON MANLEY
dmanley@news-press.com

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