A Tool More Important Than A Paint Brush & Roller

When painters think about the tools of the trade things like brushes, rollers, drop cloths, airless sprayers, 5-in-1, etc. come to mind...

However there is one tool more important than all the others put together and that tool is the ability to write direct response sales copy that gets people to pick up the phone and call you for an estimate!

If I had a dollar for every paint contractor I have talked to that tells me "I'm a painter NOT at writer" I'd have a LOT of dollars stashed away.

I always tell them if you can talk, you can write!

...And just like learning painting skills, the more you write the better you get at it and the easier it becomes. After all we're not talking about writing a novel but rather simple ads and marketing pieces... and anyone can learn to do that.

Developing simple direct response writing skills will help you attract more leads, land more jobs and make more money.

In up-coming post I'll share some writing tips that will help you write more powerful ads, fliers and web site copy.